Marencik Solutions
A digital studio focused on strategy, design, and development
A digital studio focused on strategy, design, and development
We favor results over buzzwords in digital strategy, crisp simplicity over bells and whistles in design, and flexibility over short-lived code in development.
From Silicon Valley to Madison Ave and beyond, our deep experience in digital transformation and innovation informs our strategic approach and ability to execute.
We value the magic sparked by compelling design and intuitive user experiences, as well as measurable results refelcted by clear metrics.
Our experience serving the Hispanic Market, General Market and Total Market respects nuances in communication and consumer behavior to defy stereotypes and reflect true cultural significance.
Our designers can code, and our developers understand the intricacies of digital design. The value of such overlap cannot be underestimated in digital.
We apply consumer/user insights to envision, design, and build solutions that achieve business goals.
We understand what it takes to deliver compelling interactive experiences in a landscape of diverse devices, browsers, and bandwidths.
We believe that to be successful in digital, designers and developers must have a deep understanding of and empathy for each other’s disciplines.
We surface actionable insights and develop technical roadmaps to drive business value. Our experience across startups, private equity backed enterprises and Fortune 500 companies enable our consultants to operate as nimble, collaborative partners.
Our Creative team is adept at concepting and designing clean and compelling user
interfaces through advanced techniques, to deliver engaging customer
experiences.
Our well-crafted, culturally relevant work enables brands to engage the US
Hispanic/Latinx audience in an authentic and effective manner through
Spanish-language and bi-lingual responsive websites, email campaigns, social
channels and mobile apps.
With experience in Adobe, Drupal, WordPress, and Magento, as well as custom CMS
solutions, our mode of operation is to make the CMS flexible, robust and
user-friendly, ensuring our clients are prepared to easily update the
assets or content.
We deliver scalable digital products and measurable outcomes with stability and speed. As Product leaders, we are
at ease in both Product and R&D/Innovation organizations, and take an agile approach that is data-informed
and customer-centric.
Our launch, measure, learn, and iterate strategy has been well-received by CMOs and
brand leaders alike because we recognize that the dynamic nature of digital is both
a departure from the world of traditional marketing AND a reinforcing and aligned
approach to traditional marketing.
We design, develop and launch responsive websites that scale beautifully from mobile
phone screens to tablets to desktops/HD monitors and TVs, using HTML5, CSS3, PHP,
.NET, JQUERY, AJAX, and other leading frameworks.
Enterprises require a foundation of quality data to innovate. From a product management perspective, we partner with technical teams, data scientists, and business stakeholders to develop strategies, roadmaps, and executional plans to deliver clear experiments and solutions that drive business value.
Beginning with a multi-channel marketing strategy, we use our product, marketing, and
operations skill sets to execute acquisition, activation, retention and win-back
tactics across consumer/user touch points (direct mail, website opt-in funnels,
email campaigns, SMS streams, and call centers).
We partner to define the content strategy and execute copywriting, imagery selection, copy editing, SEO & mobile-first best practices, and performance tracking. We recognize the nuances of artfully and effectively applying brand tone and voice in editorial content and digital experiences.
Collaborate to learn our client's goals and user-centered objectives
Recommended digital strategies and solutions; concept and design creative assets and solution architecture
Cross-platform implementation of user interface, interactive elements, features, functionality, API's, and measurement mechanisms; test solution across devices, browsers, and screen sizes
Implement tracking; deploy via client's infrastructure and web hosting environment; perform knowledge transfer/training for client collaborators
Maintain solution, track metrics and adjust or iterate the solution to continue driving results
We are proud to work with leading brands, sometimes partnering with agencies as ‘the team behind the team’ (that’s why our list of client logos is conspicuously under wraps!). We would be happy to discuss our experience, case studies and the scale of our work.
We have served brands and clients in the following categories:
Pharmaceuticals / Healthcare
Technology & Telecom
Consumer Packaged Goods
Retail
Travel & Leisure
Media & Entertainment
Government & Not-for-Profit
Education & Training
We have partnered with startups and development firms in:
AdTech
Digital Media / Video Technology
FinTech
SaaS
In addition to our direct to brand and client engagements, we partner with dynamic organizations, including:
Traditional and digital agencies serving the Hispanic Market, the General Market and the Total Market
Technology teams that require outside skills or additional staff for specific digital initiatives
Software companies seeking partners for professional services (customizations, integrations) or ancillary digital design and development
Startups and innovators requiring assistance with prototypes and product/design iterations
We pride ourselves on our partners’ feedback that we always deliver and are easy (and fun!) to work with.
We enjoy contributing to our partners’ success and tackling digital challenges in collaboration or on their behalf.
With a presense in New York, Miami, and San Francisco, we live and work in communities at the intersection of design, technology and multicultural communications.
